Saturday, April 26, 2014

An Easy Walk

Our new residence has a few idiosyncrasies, but one of them is not proximity to her university. My daughter makes the walk in less than five minutes and that certainly beats the ten minute commute that was followed by a desperate thirty minute search for a parking space.  

There aren’t nearly enough spaces in the student commuter lots and during special events, some are closed to students and reserved for those attending the event.  This situation is not unique to her university, but it is one that truly puzzles me.

Students are customers.  Customers, who will be paying for their education for many years to come, yet they are not treated as customers.  When my daughter worked at a grocery store, employees were forbidden to park in the spaces nearest to the store.  Those were reserved for the stores paying customers.   I’ve heard the same is true for many other businesses, but university employees are favored with spaces a few feet from the buildings, while their paying customers struggle to find a space a football field away.

CRM, or customer relationship management, is a concept used by many businesses.  It says that everything a business does should be focused at improving the customer experience.  The idea became so popular that it was incorporated into CRM software that helps businesses keep track of all the details that help them serve their customers.    It’s time that universities link up with this concept, but I’m not holding my breath!

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