When I was young, I envisioned Death Valley as a barren landscape dotted with bones. Later I thought of it as a rugged and treacherous landscape. While it does contain plenty of that, it also contains an incredible variety of life, including over one thousand plant and four-hundred animal species.
I recently watched a video that used the term “valley of death” to describe the first years of a business. That’s an apt description, since half of all businesses don’t make it past their fourth year. One wouldn’t want to attempt walking through the extreme temperatures and terrain of Death Valley without a plan and a lot of guidance. New businesses would do well to take the same precautions. Lack of a business plan is a leading cause of failure. Businesses need money to survive. Without a plan for raising funding, prospects can be bleak.